Marketing gurus won’t be happy to hear this, but 54% of consumers prefer personalised customer support to targeted marketing. It’s also sold to marketers so they can use the information to sell you products and services. The information collected is used to refine further searches, offer suggestions, and build a profile of your preferences. Once you click on a result and go to the web page you searched or browse around the internet, third-party cookies track and record your activity. It then scans metadata from various websites to return a list of websites that fit your search terms. When you first type a query into the search bar, a first-party cookie registers your search. Search engines track you in several ways. You can check out Google search alternatives for more info. Then we’ll show you how to have your cake and eat it, too, with eight private, secure search alternatives. You can still find products, services, and websites you enjoy without giving up your privacy or identity by using secure, anonymous browsing tools.įirst, a little bit about how search engines work and put your data integrity at risk. It’s done in the name of providing you with convenience and a quality experience, but you’re sacrificing your privacy in the process. Google may seem to provide a service, but their tracking mechanisms and search algorithm(s) follow, record, and share your activity with advertisers and others who profit from knowing your every move as you surf the web. You see, these “ free” services are not really free at all. All of these online services have two things in common: they track and share your information, and they all see you as the product, not the customer. Most of those other platforms also have search engines built-in. People may spend more time on other platforms, like checking email or connecting with people on social media, but everyone, even people who don’t have a Facebook or Instagram account, use search engines on a regular basis. The second biggest search engine on the internet, and owned by the same company, is YouTube it performs 30 million unique searches per day. Google alone receives more than 1 billion queries per day. Internet searches are the most frequently used service on the internet. We’re talking about a secure search engine. There is only a handful that provides you with a high level of privacy without the need to download, install, or purchase anything. While there are plenty of solutions for preventing hackers, spam, and identity theft.
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December 2022
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